My inner truffle pig finds what’s awesome and loves sharing it with all of you. With that innate goodie radar it’s not surprising that I truffled upon PiperWai and featured them in Gratitude Beauty way before they got a deal with Barbara Corcoran on Shark Tank.
I’m thrilled to check in with Sarah Ribner and Jess Edelstein, co-founders of PiperWai, who’ve been best friends and business partners ever since they ran a lemonade stand the summer after 4th grade. If you’re not yet familiar with their product, here’s the scoop: PiperWai is an all natural, non-toxic deodorant made from odor-absorbing activated charcoal, nourishing shea butter, coconut oil, and a proprietary blends of essential oils that’s absolutely delightful, gender-friendly. The silver-grey color of the deodorant crème becomes invisible once you’ve applied it. It’s a spa in your pits.
Why go with a natural, non-toxic deodorant? For one, the toxic burden from polluted air, water, soil, and food is high enough these days to keep your liver working overtime so putting extra chemicals on your body will make you look fatter, older, uglier faster. Conventional deodorants are made with aluminum, parabens, and synthetic fragrances, among other franken-substances -- all of which are less than excellent for your wellbeing and kick-ass performance.
The beauty of PiperWai is that it neutralizes odor and absorbs moisture naturally. Smell, great, look great, feel great -- what else could you want from a deodorant? Choose from the original glass jar or new stick applicator. Both are certified vegan, cruelty-free, and made in the USA.
I adore fierce female entrepreneurs and can’t wait to hear what Sarah and Jess have to share. Love when the truffle pig comes full circle. Enjoy and get yourself happy, healthy pits.